About Me
Hi! ¡Hola! I’m Daisy.
With more than 25 years of experience in brand and corporate communications, I’ve had the privilege of working in-house, at top agencies, and as a trusted independent consultant.
Throughout my career, I’ve partnered with Fortune 500 companies and global industry leaders - spanning beauty + fashion, consumer lifestyle, travel + hospitality, finance, food + beverage, packaged goods and more sectors. (Scroll down for a peek at my blue-chip client roster!)
Fully bilingual (English/Spanish) and bicultural, I thrive in cross-cultural environments and enjoy collaborating with teams across the U.S., Latin America, and the Caribbean.
Rooted in strategy and driven by results, I bring a deep understanding of both general market and multicultural communications. My passion lies in multicultural media and influencer relations - designing culturally resonant campaigns that authentically connect with Hispanic and Black audiences. From media materials and events to ambassador activations and niche consumer targeting, I use insights and data to drive engagement at every touch point.
It’s been an honor to collaborate with Emmy, Grammy, Oscar, and Tony Award-winning talent on major campaigns and performances.
At heart, I’m a storyteller. As a freelance lifestyle writer, I cover trending topics, arts & culture, restaurant reviews, and special events - and was proud to be a finalist for a Society of Professional Journalists award.
Service is a key pillar of my life. I’ve served on the board of the ACLU’s Miami chapter, am founding president of the Hispanic Public Relations Association’s Miami chapter, and hold a membership of more than a decade with the National Association of Hispanic Journalists.
Happily married, I live by the sparkling sea with our beloved beagle. I’m a jazz lover, voracious reader, and curious traveler who finds joy in culture, conversation, and community.
Career Highlights
Campaign success in corporate communications involves meticulous planning (goals, messaging, targets, tactics, timelines, budgets, and KPIs) and executing over 50 national and regional campaigns across diverse industries.
Comprehensive content creation focuses on transforming complex, technical information into clear, consumer-ready copy for more than 35 clients, including press releases, media alerts, and key messages that enhance public relations.
As a media powerhouse, I have garnered tens of millions in audience impressions across top-tier national and regional general market placements, while also expanding brand outreach to multicultural media relations by 90%.
Career Highlights
Ambassador partnerships: Securing key relationships with over 30 leading influencers and tastemakers through brand-aligned and mutually beneficial partnership approaches, enhancing my corporate communications strategies.
Media training: Providing bilingual (English/Spanish) media training to more than 50 brand and corporate spokespersons, resulting in improved media interactions and positive brand representations within multicultural media relations.
Crisis preparedness: Managing crisis communications in a timely and transparent manner during significant events such as 9/11, the foreclosure crisis, and a global pandemic, to minimize negative impacts and protect corporate reputation.
Industry Achievements
Beauty + Lifestyle + CPG: Launched the DTC brand, Skinergy Beauty, in a crowded and competitive beauty industry, focusing on corporate communications strategies. Secured nearly 50 national media stories across consumer, beauty, lifestyle, general market, bridal, trade, and multicultural media relations outlets. Also helped secure three prestigious beauty awards: SELF Magazine’s Healthy Beauty, PopSugar’s Best in LatinX, and HOLA! USA’s Best in Beauty.
Health + Wellness + Crisis Communications: Managed national and regional media relations for the National Institutes of Health’s COVID-19 treatment clinical trial at the height of the pandemic. Collaborated with 240+ cross-country study sites and investigators, while also media training leading infectious disease experts. This effort garnered millions in audience impressions across press, significantly boosting clinical trial awareness and participation.
Travel + Hospitality: Spearheaded the introduction of Brightline, South Florida’s high-speed train, among tri-county Hispanic and Black media and influencers. Organized FAM trips for top-tier national media, resulting in outstanding press coverage. Additionally, coordinated several invite-only events—including a professional mixer with high-profile Black executives—that generated considerable social media buzz.
Arts + Entertainment: Led South Florida publicity efforts for Alvin Ailey American Dance Theater for several years, focusing on multicultural media relations. Designed VIP events for the Artistic Director and dancers, invited media and influencers to attend dress rehearsals and performances, and created media tours for the talent. Annually, these efforts resulted in over 60 impressive media placements across broadcast, print, and digital outlets, while contributing to ticket sales.
Consultancy Services
Strategic Communications
General Market + Multicultural Media Relations
Public Relations Expertise
Focused on corporate communications, brand, and crisis communications, I collaborate with executive leadership and senior teams to implement effective strategies and enable business transformations.
I possess outstanding organizational and interpersonal skills, complemented by a strong entrepreneurial and creative spirit, particularly in the realm of mainstream and multicultural communications.
Public Relations Expertise
General Market + Multicultural Media Relations
Public Relations Expertise
With an extensive background in corporate communications, I have successfully launched campaigns, built relationships with key stakeholders, and established impactful partnerships with influencers.
My experience also includes driving community relations with nonprofits and managing both mainstream and multicultural relationships to secure successful outcomes.
General Market + Multicultural Media Relations
General Market + Multicultural Media Relations
General Market + Multicultural Media Relations
I have established strong relationships with national and regional mainstream and multicultural media relations, focusing on Hispanic and Black broadcast, print, and digital outlets.
As a media training veteran, I excel in corporate communications and am an accomplished powerhouse in securing proactive and positive press coverage within the realm of public relations.
Compelling + Creative Storytelling
Crisis Communications + Issues Management
General Market + Multicultural Media Relations
Skilled writer experienced in corporate communications and key messaging across multiple channels, including press releases, internal materials, marketing collateral, blog and social media posts.
Authority in mainstream and multicultural media relations and culturally nuanced transcreation that resonates with diverse audiences.
Event Production + Coordination
Crisis Communications + Issues Management
Crisis Communications + Issues Management
From concept to completion, my experiential and event activations encompass planning, programming, budgeting, and collaboration, ensuring effective corporate communications.
I handle logistics, timelines, promotions, vendor management, and guest relations, all while integrating media relations and public relations strategies.
Crisis Communications + Issues Management
Crisis Communications + Issues Management
Crisis Communications + Issues Management
With expertise in corporate communications and issues management, I supported British Airways during 9/11, JPMorgan Chase during the foreclosure crisis, and the NIH's clinical trial amid a global COVID-19 pandemic.
This expertise also focused on media training and media relations, thought leadership development, and reactive public responses.
