About Me
Hi! ¡Hola! I'm Daisy.
With 25+ years in brand and corporate communications, I’ve worked in-house, on the agency side, and as a consultant.
Throughout my career, I've serviced the needs of Fortune 500 industry leaders across a wide range of sectors, from beauty to BTB. (See blue-chip client list below!)
Bilingual (English/Spanish) and bicultural, I enjoy collaborating with teams across the U.S., Latin America, and the Caribbean.
Driven by results, strategic thinking is at the core of my work. With a deep understanding and proven background in general market communications, I also specialize in crafting culturally-relevant programs that resonate with Hispanic and Black audiences.
Whether it’s materials, events, influencer partnerships, or targeting niche media, my insights and data-driven approach engages diverse audiences at different touch points.
Over the years, it's been an honor working with illustrious A-list celebrities during campaigns and performances, including Emmy, Grammy, Oscar, and Tony Award winners.
Writing is at the heart of what I do. As a freelance lifestyle writer, I dive into trending topics, restaurant reviews, arts and culture, and special events. I’ve even been a finalist for a Society for Professional Journalism award.
Being of service is just as important to me. I served on the board of the American Civil Liberties Union (ACLU)’s Miami chapter for several years, and am the founding president of the Hispanic Public Relations Association (HPRA)’s Miami chapter. I’m also a proud media member of the National Association of Hispanic Journalists (NAHJ) and the National Association of Black Journalists (NABJ).
Happily married, I live by the sparkling sea, adore our beagle fur baby, listen to jazz standards, devour books, and am a culture vulture who enjoys exploring the world.
Career Highlights
Campaign success: Planning (goals, messaging, targets, tactics, timelines, budgets and KPIs) and programming 50+ national and regional campaigns across varied industries.
Comprehensive content creation: Transforming highly complex, technical information into clear, consumer-ready copy for more than 35 clients - including press releases, media alerts and key messages.
Media powerhouse: Garnering tens of millions in audience impressions across top-tier national and regional general market placements, and expanding brand outreach to multicultural media by 90%.
Career Highlights
Ambassador partnerships: Securing key relationships with 30+ leading influencers and tastemakers through brand-aligned and mutually beneficial partnership approaches.
Media training: Bilingual (English/Spanish) media training 50+ brand and corporate spokespersons, resulting in improved media interactions and positive brand representations.
Crisis preparedness: Managing crisis communications in timely and transparent manner (during 9/11, the foreclosure crisis, and a global pandemic) to minimize negative impact and damage to corporate reputation.
Industry Achievements
Beauty + Lifestyle + CPG: Launched DTC brand, Skinergy Beauty in a crowded and competitive beauty industry. Secured nearly 50 national media stories across consumer, beauty, lifestyle, general market, bridal, trade and multicultural outlets. Also helped the Brand win three beauty awards: SELF Magazine’s Healthy Beauty, PopSugar’s Best in LatinX, and HOLA! USA’s Best in Beauty.
Health + Wellness + Crisis Communications: Handled national and regional media relations for National Institutes of Health’s COVID-19 treatment clinical trial at the height of the pandemic, worked with 240+ cross-country study sites and investigators, and media trained leading infectious disease experts. Garnered millions in audience impressions across press, which supported clinical trial awareness and participation.
Travel + Hospitality: Spearheaded the introduction of Brightline, South Florida’s high speed train, among tri-county Hispanic and Black media and influencers. Booked FAM trips for top tier national media, resulting in outstanding press coverage. And, coordinated several invite-only events - including a professional mixer with high profile Black executives - which led to significant social media buzz.
Arts + Entertainment: Led South Florida publicity efforts for Alvin Ailey American Dance Theater for several years, designed VIP events for the Artistic Director and dancers, invited media and influencers to attend dress rehearsals and performances, and created media tours for the talent. Yearly, results included over 60 impressive media placements across broadcast, print and digital outlets while contributing to ticket sales.
Consultancy Services
Strategic Communications
General Market + Multicultural Media Relations
Public Relations Expertise
Focused brand, corporate, and crisis communications collaborating with executive leadership and senior teams to implement effective strategies, and enable business transformations. Outstanding organizational and interpersonal skills, with an entrepreneurial and creative spirit.
Public Relations Expertise
General Market + Multicultural Media Relations
Public Relations Expertise
Extensive background in launching campaigns, building relationships with key stakeholders, establishing impactful partnerships with influencers, driving community relations with nonprofits, and securing successful outcomes.
General Market + Multicultural Media Relations
General Market + Multicultural Media Relations
General Market + Multicultural Media Relations
Established relationships with national and regional general market and multicultural (Hispanic, Black) broadcast, print, and digital outlets. Media training veteran. Accomplished powerhouse in securing positive and proactive press coverage.
Compelling + Creative Storytelling
Crisis Communications + Issues Management
General Market + Multicultural Media Relations
Skilled writer experienced in key messaging across multiple channels (press releases, internal materials, marketing collateral, blog and social media posts, etc.)
Authority in culturally nuanced transcreation that resonates with diverse audiences.
Event Production + Coordination
Crisis Communications + Issues Management
Crisis Communications + Issues Management
Concept to completion experiential and event activations: planning, programming, budgeting, collaboration, logistics, timelines, promotions, vendor management, and guest relations.
Crisis Communications + Issues Management
Crisis Communications + Issues Management
Crisis Communications + Issues Management
Expertise in crisis communications and issues management supporting British Airways during 9/11, JPMorgan Chase during the foreclosure crisis, and the NIH's clinical trial amid a global COVID-19 pandemic.
